John Cameron Swayze was an announcer and on-air personality on television and radio for decades, but he’s best remembered today as a spokesman for Timex watches. For what seemed like years, he put Timex watches into blenders, mixers, and onto the wrists of men and women doing everything except going over Niagara Falls in a barrel. Here’s a collection of some of the best and most outrageous commercial spots for Timex, as Swayze tried to prove that it will survive anything short of a nuclear blast (and that’s one they could’ve done in the 1950’s, at one of our above-ground tests), take a licking and keep on ticking.